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Case Studies – Quicksilver Scientific/Aprico

The Client:
Quicksilver Scientific/Aprico

The Situation:
Influencer supported events can be the best way to gain exposure and reach a targeted audience, especially in the wellness space.  Quicksilver Scientific, a scientifically-backed laboratory for development of wellness supplements, wanted a way to do quick activation events anywhere in the country on short notice.  

The Solution:
Quick and mobile was the idea. We sourced and built out an Airstream Bambi trailer to enable the team to grab product, hitch up the trailer and go!  The build included a side service window and a full interior that could support luxurious meetings with clients, or be the centerpiece of a mobile activation. The interior featured curved, cushioned seating around the perimeter of the trailer, along with a product storage, refrigeration, custom lighting, branded display, a TV/monitor display and soundsystem. All of this was also made to be brand swappable – so we could quickly change signage and colors  to represent sub brands like Aprico, or the parent brand Quicksilver Scientific. 

The Result:
Our branded trailer was the centerpiece of every show.  It drew attention and interest and supported a number of key influencer events around the country. Most notable was an Aprico event where we towed the trailer to the top of Aspen Mountains’ Ajax gondola for a day of activities with key wellness influencers from around the country.  It was an amazing day that got the right people together in the right place to represent this brand.