Aspen Collection Mobile Activation Booth

Aspen One Linked Uploads

AI Renderings

Project Overview

Gray Raven will partner with Aspen Collection to create a premium, immersive mobile retail experience designed for flexible deployment throughout the Aspen resorts. Our concept centers on a modular pod structure we will build from scratch, with an approximately 8′ x 8′ footprint when closed and locked. When deployed, three sides fold down into standing platforms, expanding the retail area to approximately 24′ wide by 16’ deep. A simple roof structure lifts into place to provide shelter from the elements.

The self-contained pod will store merchandise and retail equipment, with space for a flexible POS station, live monogramming and customization, product display, and integrated storage. Bespoke wood and metal materials, color, graphics, and imagery will create an elevated environment aligned with the Aspen Collection brand.

The structure will be designed for repeated quick setup and breakdown. Broad foot pads allow placement on snow or concrete, with relocation by flatbed trailer, forklift, snowcat, or telehandler. The design will also incorporate Aspen Collection’s vintage lift chair as a signature photo moment.

The initial designs illustrate our concept and design intent. Final design development may evolve while maintaining the core features, functionality, and established budget.

Chair Lift Photo Moment

The chair lift photo moment will be a standalone unit that can be placed nearby to the pod with the most spectacular available view. No background is necessary since it will be in one of the most beautiful places in the world. Gray Raven will upholster the cushions in a light tan leather, weld a freestanding base to the bottom, and add a prominent Aspen Collection sign to the top.

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Sample materials and finishes to be in family with showroom displays

Gray Raven Company Background

Gray Raven specializes in creating immersive, tactile brand experiences that leave a lasting impression. From distinctive signage and displays to fully immersive activations, we blur the line between art and function, bringing brands to life through thoughtful design, skilled fabrication, and precise installation.

We bridge the gap between creative vision and execution, transforming ideas into visually compelling, purposeful environments that engage audiences and create memorable experiences.

Experience & Relevant Expertise

While Gray Raven is a newly established company, our core team brings years of experience in brand activation, experiential design, fabrication, and installation. We have extensive experience working in demanding mountain environments and understand the unique challenges of designing and building for high-altitude, weather-exposed locations.

Relevant experience includes large-scale and highly customized activations for brands and partners throughout Aspen, including projects with Aspen One at The Little Nell and LVMH, such as the Little Nell Chalet, Aspen Oasis Bar, Cloud Nine Bar, and Lynn Britt Cabin. We have also created large-scale mountain activations for Red Bull, as well as photo moments incorporating lift chairs. Our experience spans impactful signage and tradeshow activations to fully customized Airstream trailers.