Red Bull Party Line

Client
Red Bull, through Pinecone

Scope
Design and logistics assistance, fabrication

Install
Pinecone

The challenge

Working with the agency Pinecone, we built the start and finish signs for Red Bull’s Party Line race. The signs were big, and their size caused most of the problems: the printed aluminum composite (ACM) faces couldn’t be printed in one piece, and the finished signs couldn’t travel lying flat. On top of that, the client wanted bells the racers could ring as they crossed the finish line, and most bells were out of the budget.

The seam

We printed each face in two parts and placed the seam where the artwork hides it best.

The transport

The signs had to ride upright, so we added removable feet that attach to the sign’s structure and keep it stable standing up.

The bells

We found inexpensive scuba tanks, cut off the bottoms, modified them and painted them red. They look the part, they’re loud, and they came in on budget.

Result

Installed for race day by our friends at Pinecone, bells and all.